PRIOR WELCOMES JESSE MILLEN AS A PRO RIDER: it’s a podcast, a pro model board, and a contest.

Massive congrats to a well known SBC favourite snowboarder, Jesse Millen! This long time Whistler pro is now officially signed by Prior Snowboards with some big things in the works. How better to learn the nitty-gritty than with a podcast by the one and only Ryan Proctor.


Right now, you can snag Jesse Millen’s custom graphic designed by Kris Kups on any Prior Snowboard. This is officially a pro model graphic pre-release to the public to have it on any board. Jesse is currently digging riding the Phalanx created by Dom from Prior. Jesse’s pro model board specs are still in R&D, but his dope graphic is out – take it shredding – he’ll keep ya posted on when the full meal deal is out! Congrats Jesse!

Jesse Millen Graphic by Kris Kupsky

Also – what an artist collab, are we right? Board shaper, graphic artist and artist of the mountain shred combined to make one epic ride. No doubt this snowboard will be unlike another, we can’t wait.

Photo by @bbroug

CONTEST: win a snowboard

Follow Jesse Millen and Prior Snowboards. Tag two friends on the Prior contest post about the pro model graphic release. The contest will run for two weeks starting January 12, 2021. The winner is chosen at random. This is restricted to only Canadian residents and solid boards only, any model and any size of your choice.

Jesse Millen out! Photo by @boot_pack_charles